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New venture creation : an innovator's guide to entrepreneurship
Sell one like this. We found something similar. Timmons , Hardcover Be the first to write a review. About this product. Make an offer:. Stock photo. Frederick G. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing. His academic research activities have resulted in more than publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals.
His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.
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- New Venture Creation: An Innovator's Guide to Entrepreneurship!
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Why Every Company Needs A Chief Entrepreneur
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Brand new Book. This book is structured around the idea that innovation is at the core of successful entrepreneurship, a necessary first step before writing a business plan or developing a financial model. The beginning of the book is devoted to helping students get the innovative concept down pat. Part I guides students through six elements that comprise a clearly focused venture: defining your target industry, defining your target customers, defining the needs and wants of your target customers, defining your solutions for customers, defining the business model and defining the positioning for your solutions and your business model.
After walking students through the venture concept process, the book then dives into the mechanics of implementing the venture concept.
Part II focuses on: creating realistic financial projections, creating a concise but powerful business plan, organizing your venture team and creating a compelling pitch. The book concludes with several compelling case studies from the real-world, illustrating the application of ideas presented in the text.
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